Initially,
Steve Jobs was worried that he had missed the MP3 bandwagon. Jobs was fixated
on developing video editing software and was oblivious to the MP3 phenomena.
Jobs took the MP3 phenomena information and crafted a strategy on how Apple
could enter the MP3 market. Jobs’ strategy began by bringing together the right
people to tackle the iPod project including Jeff Robbin from SoundStep and his
MP3 software, an iPod development team, and an iTunes development team.
Bringing together the right people, with the right information, and access to
technology enabled Jobs to take the iPod from inception to product delivery in
9 months.
2) Describe the types of information employees at an Apple store require and compare it to the types of information the eecutives at Apple's corporate headquaters require. Are there any links between these two types of information?
Staff
employees at an Apple store will look at data – how much is a certain item, how
long is an item on sale for, what hours are they working, when are their days
off, etc.
Executives at Apple’s
corporate headquarters require information – do we have enough inventory to
meet demand, are prices too high or too low, what is employee turnover per
store, where should we build a new store, should we close a store, etc. Of course, store employees use information to
do their jobs also, it is just at a store level, not a corporate level. Executives require information from many
stores and the volumes of data they use to gain information are significantly
larger than store employees.
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