Case Study: New Technology- Who or What is Responsible

1) Describe three (3) effects of ERP failure on the case above.

- They facing serious financial problems.
- They facing a massive distribution problem, as result many stores lackin Hershey products before        Halloween and Christmas.
- The pharmaceitical distributor FoxMayer caused te company to announce a $500 million lawsuit          against SAP and Andersen Consulting, British Organization.

2) Describe four (4) factors that organization should assess in choosing ERP vendor

- Flexible: Must be able to quicly respond to the changing needs of the organization
- Modular and open: Must have an open system architecture, meaning that any module can be                                                interface, with or detached whenever required without affecting the other                                              modules. 
- Comprehensive: Must be able to support variety of organiational functions for a wide range of                                        busineeses
- Beyond the company- Must support external partnerships and collaboration efforts.

Case Study: Air Asia- Now Everyone Can Fly

1) Identify five (5) of competitive advantages used by AirAsia

-Launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed.

-Undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US$0.27).

-Operates scheduled domestic and international flights and is Asia's largest low fare, no frills airlines

-Pioneered low cost travelling in Asia which is then followed by Tiger Airways, Jetstar Asia, Nok Air, Lion Air and Cebu Pacific.

-The first airline in the region to implement fully ticket less travel and unassigned seats

2) Which of the Porter's generic strategies were applied by AirAsia in the case study and
explain with examples.

- The Porter's generic strategies that was applied by AirAsia is cost leadership. Air Asia is becoming a low-cost producer in the industry that allows the company to lower prices to customers. AirAsia is pioneered low cost travelling in Asia which is then followed by Tiger Airways, Jetstar Asia, Nok Air, Lion Air and Cebu Pacific. Also, AirAsia  operates in broad market. It operates scheduled in domestic and international flights and is Asia's largest low fare, no frills airline. In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indochina, Indonesia, Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia.

3) Based on Porter's Five Force Model, analyze AirAsia's buyer power and supplier power.

Buyer power

Air Asia assessed by analyzing the ability of buyers to directly impact the price to pay for an item. As an example Air Asia giving  a low cost travelling to their customers and also with the world's lowest unit cost of US $0.023 (ASK). Usually airline industry has high buyer power because of customer have many choices.

Supplier power

Air Asia assessed by the suppliers' ability to directly impact the price they are charging for suppliers. For example Air Asia is currently the main customer of the Airbus A320. The company has place an order of 175 units of the same plane to service its route network by connecting all the existing cities in the region and expanding further. Usually airline industry has high supplier power as there are limited plane and engine manufactures to choose from

Case Study: Apple- Merging Technology, Business, and Entertainment

1) Eplain how Apple achived business success throuh the use of information, information technoloy, and people.`

     Initially, Steve Jobs was worried that he had missed the MP3 bandwagon. Jobs was fixated on developing video editing software and was oblivious to the MP3 phenomena. Jobs took the MP3 phenomena information and crafted a strategy on how Apple could enter the MP3 market. Jobs’ strategy began by bringing together the right people to tackle the iPod project including Jeff Robbin from SoundStep and his MP3 software, an iPod development team, and an iTunes development team. Bringing together the right people, with the right information, and access to technology enabled Jobs to take the iPod from inception to product delivery in 9 months. 

2) Describe the types of information employees at an Apple store require and compare it to the types of information the eecutives at Apple's corporate headquaters require. Are there any links between these two types of information?

     Staff employees at an Apple store will look at data – how much is a certain item, how long is an item on sale for, what hours are they working, when are their days off, etc.  

     Executives at Apple’s corporate headquarters require information – do we have enough inventory to meet demand, are prices too high or too low, what is employee turnover per store, where should we build a new store, should we close a store, etc.  Of course, store employees use information to do their jobs also, it is just at a store level, not a corporate level.  Executives require information from many stores and the volumes of data they use to gain information are significantly larger than store employees.

Effectivess and Efficiency of FashionValet website

FashionValet is fashion company that sells various types of outfit. Before this FashionValet practice Pure-Play business where the business operate online only. In 2016, FV build Pop-out store in other word, Click-and-Mortar Business.

Efficiency of FashionValet 

Throughput- This website provide every detail about the outfit in one time. They display the price, material, and the product information. So, the customer are more aware what are they oing to buy.

Transaction speed- The amount of time this website takes to perform a transaction is efficience. Because we just need to insert our information of delivery and the item we want to buy.

System availability- The website is available 24 hours. So the customer can shop any time and any where. On the other hand, the company can figure out who is their unique customer.

Information Accuracy- This website generates the same information, even we perform numerous times. For example, the info about the accesorries is still the same in term of price, material even we open it many time.

Response time- The time taken to response is faster and does not take much time. In that case, user will not waste their time. This website work efficiencely.

Effectiveness of FashionValet.com

Usability- This website is customer-friendly. This website provide complete information about the item they sold. Moreover, they provide LiveChate if we have any question/enquiry about the product

Customer Satisfaction- Most of the feed back the company received is positive due to efficiency of the website, service and others.

Conversion rates- Due to pleasant, organize, and attractive view, it can persuade customer to buy even 'touches' for the first time. Moreover, this website frequenly pops at the ads section, banner and many others.

Financial- Through this ARTICLE we can know that this company manage to collect revenue because they success in many term for example, customer satisfaction, they manage the website properly and etc

Chapter 15- Outsourcing

OUTSOURCING PROJECTS

Ø Insourcing (in-house-development) – a common approach using the professional expertise within an organization to develop and maintain the organization's information technology systems

Ø Outsourcing – an arrangement by which one organization provides a service or services for another organization that chooses not to perform them in-house

Ø Reasons companies outsource

Ø Onshore outsourcing – engaging another company within the same country for services

Ø Nearshore outsourcing – contracting an outsourcing arrangement with a company in a nearby country

Ø Offshore outsourcing – using organizations from developing countries to write code and develop systems

 

Ø Big selling point for offshore outsourcing “inexpensive good work”

   

Ø Factors driving outsourcing growth include:

o   Core competencies

•         Many companies have recently begun to consider outsourcing as a means to fuel revenue growth rather than just a cost-cutting measure.

o   Financial savings

•         It is typically cheaper to hire workers in China and India than similar workers in the United States.

o   Rapid growth

•         an organization is able to acquire best-practices process expertise. This facilitates the design, building, training, and deployment of business processes or functions.

o   Industry changes

•         High levels of reorganization across industries have increased demand for outsourcing to better focus on core competencies.

o   The Internet

•         The pervasive nature of the Internet as an effective sales channel has allowed clients to become more comfortable with outsourcing.

o   Globalization

•         As markets open worldwide, competition heats up. Companies may engage outsourcing service providers to deliver international services

Ø According to PricewaterhouseCoopers “Businesses that outsource are growing faster, larger, and more profitable than those that do not”

Ø Most organizations outsource their noncore business functions, such as payroll and IT

  

Ø Outsourcing Benefits

include:

o   Increased quality and efficiency

o   Reduced operating expenses

o   Outsourcing non-core processes

o   Reduced exposure to risk

o   Economies of scale, expertise, and best practices

o   Access to advanced technologies

o   Increased flexibility

o   Avoid costly outlay of capital funds

o   Reduced headcount and associated overhead expense

o   Reduced time to market for products or services

Ø Outsourcing Challenges

include:

o   Contract length

•         Most outsourcing contracts span several years and cause the issues discussed above

•         Difficulties in getting out of a contract

•         Problems in foreseeing future needs

•         Problems in reforming an internal IT department after the contract is finished

o   Competitive edge

•         Effective and innovative use of IT can be lost when using an outsourcing service provider

o   Confidentiality

•         Confidential information might be breached by an outsourcing service provider, especially one that provides services to competitors 

o   Scope definition

•         Scope creep is a common problem with outsourcing agreements

Chapter 13- E- Business

The Internet is a powerful channel that presents new opportunities for an organization to:

·        Touch customers

·        Enrich products and services with information

·        Reduce costs

E-Commerce & E-Business

How do e-commerce and e-business differ?

·        E-commerce – the buying and selling of goods and services over the Internet (online transactions)

·        E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)

Industries Using E-Business

 

E-business model – an approach to conducting electronic business on the Internet

Business-to-Business (B2B)

·        Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

Electronic marketplace (e-marketplace)

Electronic marketplaces, or e-marketplaces, present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels

Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers

Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials

Electronic Marketplaces

Search Engine Marketing

Business-to-Consumer (B2C)

·        Common B2C e-business models include:

Ø  e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office

Ø  e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops

Ø  Example: TudungRuffle

Business types:

Ø  Brick-and-mortar business- operates in a physical store without an Internet presence. Eg: Bata.

Ø  Pure-play business-  a business that operates on the Internet only without a physical store.

Ø  Click-and-mortar business– a business that operates in a physical store and on the Internet .Eg: Hijabs by Hanami

Amazon.com

Consumer-to-Business (C2B)

·        Priceline.com is an example of a C2B e-business model

·        The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

Priceline.com

Agoda.com

Consumer-to-Consumer (C2C)

Online auctions

-Electronic auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically

-Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins

-Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid

Consumer-to-Consumer (C2C)

C2C communities include:

-Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting

-Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts

-Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

E-Bay

mudah.my

E-Business Benefits

include:

Ø  Highly accessible

Businesses can operate 24 hours a day, 7 days a week, 365 days a year

Ø  Increased customer loyalty

Additional channels to contact, respond to, and access customers helps contribute to customer loyalty

Ø  Improved information content

In the past, customers had to order catalogs or travel to a physical facility before they could compare price and product attributes. Electronic catalogs and Web pages present customers with updated information in real-time about goods, services, and prices

Ø  Increased convenience

E-business automates and improves many of the activities that make up a buying experience

Ø  Increased global reach

Businesses, both small and large, can reach new markets

Ø  Decreased cost

The cost of conducting business on the Internet is substantially smaller than traditional forms of business communication

E-Business Challenges

include:

Ø  Identifying Limited Market Segments

The main challenge of e-business is the lack of growth in some sectors due to product or service limitation.

Ø  Managing Consumer Trust

Internet marketers must develop a trustworthy relationship to make that initial sale and generate customer loyalty.

Ø  Ensuring Consumer Protection

Implement Internet Security, protect from misuse of customer information.

Ø  Managing Consumer Trust

Companies that operate online must obey a patchwork of rules about which customers are subject to sales tax on their purchase and which are not.

E-Business Benefits and Challenges

There are numerous advantages and limitations in e-business revenue models including:

·        Transaction fees

·        License fees

·        Subscription fees

·        Value-added fees

·        Advertising fees

Mashups

Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service

·        Application programming interface (API) - a set of routines, protocols, and tools for building software applications

·        Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups

Web Mashups

Chapter 14- Creating Collaborative Partnership

Organizations create and use teams, partnerships, and alliances to:

·         Undertake new initiatives

·         Address both minor and major problems

·         Capitalize on significant opportunities

·         Organizations create teams, partnerships, and alliances both internally with employees and externally with other organizations

Collaboration System

Ø  Collaboration system – supports the work of teams by facilitating the sharing and flow of information

Ø  Organizations form alliances and partnerships with other organizations based on their core competency

·         Core competency – an organization’s key strength, a business function that it does better than any of its competitors

·         Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processes

Ø  Information technology can make a business partnership easier to establish and manage

·         Information partnership – occurs when two or more organizations cooperate by integrating their IT systems, thereby providing customers with the best of what each can offer

·         The Internet has dramatically increased the ease and availability for IT-enabled organizational alliances and partnerships

Ø  Collaboration Systems

Ø  Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management

Ø  Collaboration system – an

·         IT-based set of tools that supports

·         the work of teams by facilitating

·         the sharing and flow of information

Ø  Two categories of collaboration

·         Unstructured collaboration (information collaboration) - includes document exchange, shared whiteboards, discussion forums, and e-mail

·         Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

·         Collaboration Systems

Ø  Collaborative business functions

Ø  Collaboration systems include:

·         Knowledge management systems

·         Content management systems

·         Workflow management systems

·         Groupware systems

·         Knowledge Management Systems

Ø  Knowledge management (KM) – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

Ø  Knowledge management system – supports the capturing and use of an organization’s “know-how”

Ø  Explicit and Tacit Knowledge

Ø  Intellectual and knowledge-based assets fall into two categories

·         Explicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of IT

·         Tacit knowledge - knowledge contained in people’s heads

Ø  The following are two best practices for transferring or recreating tacit knowledge

·         Shadowing – less experienced staff observe more experienced staff to learn how their more experienced counterparts approach their work

·         Joint problem solving – a novice and expert work together on a project

Ø  Reasons why organizations launch knowledge management programs

Ø  KM Technologies

Ø  Knowledge management systems include:

·         Knowledge repositories (databases)

·         Expertise tools

·         E-learning applications

·         Discussion and chat technologies

·         Search and data mining tools

Ø  KM and Social Networking

Ø  Finding out how information flows through an organization

Social Networking 

·         Social networking analysis (SNA) – a process of mapping a group’s contacts (whether personal or professional) to identify who knows whom and who works with whom

·         SNA provides a clear picture of how employees and divisions work together and can help identify key experts

·         Social Networking

Ø  Content Management

Ø  Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment

Ø  CMS marketplace includes:

·         Document management system (DMS)

·         Digital asset management system (DAM)

·         Web content management system (WCM)

Document management system (DMS)

Ø  Supports the electronic capturing, storage, distribution, archival,  and accessing of documents

Digital asset management system (DAM)

Ø  Similar to DMS, generally works with binary rather than text files, such as multimedia files types.

Web content management system (WCM)

Ø  Adds an additional layer to document and digital asset management that enables publishing content both to intranets and to public Web sites

Ø  Content management system vendor overview

WORKING WIKIS

Ø  Wikis - Web-based tools that make it easy for users to add, remove, and change online content

Ø  Business wikis - collaborative Web pages that allow users to edit documents, share ideas, or monitor the status of a project

Ø  Business wikis

Ø  Workflow Management Systems

Ø  Work activities can be performed in series or in parallel that involves people and automated computer systems

Ø  Workflow – defines all the steps or business rules, from beginning to end, required for a business process

Ø  Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process

Ø  Messaging-based workflow system – sends work assignments through an e-mail system

Ø  Database-based workflow system – stores documents in a central location and automatically asks the team members to access the document when it is their turn to edit the document

Ø  Groupware Systems

Ø  Groupware technologies

Ø  Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing

VIDEOCONFERENCING

Ø  Videoconference - a set of interactive telecommunication technologies that allow two or more locations to interact via two-way video and audio transmissions simultaneously.

WEB CONFERENCING

Ø  Web conferencing - blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather” at a password-protected Web site.

INSTANT MESSAGING

Ø  E-mail is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic

Ø  Instant messaging - type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet

Ø  Instant messaging application